Success Story - Crown Sport Nutrition

About Crown Sport Nutrition

Crown Sport Nutrition is a company based in Spain, specializing in high-performance sports nutrition, with a strong focus on research and quality. As the first Spanish company with Informed Sport certification, we have carried out numerous scientific studies, with 12 articles published in JCR Q1 and Q2 and we continue to investigate High-level athletes such as Carlos Alcaraz, Athletic Club, and 55 Olympic athletes from different countries trust in us.

We actively collaborate with several universities, such as the University of Greenwich (London), UCAM (Murica), and UFV (Madrid), as well as federations, elite athletes, and teams. Furthermore, among other achievements, our research projects have been selected in the UK within the Research Excellence Framework (REF) 2021, we are members of the European Specialist Sport Nutrition Alliance (ESSNA), and collaborators of Futbol Doctors Network with some of the best doctors of soccer in Europe.

Finally, we were able to win four prizes at the 2023 ESSNA Awards, including Best Company, Best Product, Best Hydration Product, and Best Targeted Product.

The Path To Informed Sport Certification

The decision to certify our products with Informed Sport arose from our dedication to science and safety. This certification is globally recognized and provides an additional guarantee that supports the integrity of our products. We chose Informed Sport because its rigor and reputation help us maintain the trust of our customers, which is crucial for our operation in competitive markets.

Integrating the Informed Sport program involved a detailed review and adaption of our production processes. This included strengthening relationships with suppliers to ensure the compliance of raw materials and the implementation of stricter quality control procedures. Although the process was challenging, it has significantly strengthened our operations and the quality of the final product.

Adapting to the standards of Informed Sport required a significant investment in staff training and technology, which in turn led to a review of our internal processes. The greatest challenges included ensuring complete product traceability and improving our capacity for regular rigorous testing, an effort that has improved our overall operational efficiency.

The Importance of Informed Sport Certification

Certification has been crucial in assuring our customers that our products are safe and banned substance tested. This is especially relevant in an environment where product purity not only affects the athlete's performance, but also their professional career and reputation.

Certification has reinforced our market position as a reliable supplier of safe nutritional supplements, which has been instrumental in our dynamic international expansion. This certification has served as a cornerstone for entering new markets and enhancing our global presence, allowing us to establish partnerships beyond our home base in Europe, extending to America, Asia, and the Middle East. It has also enabled us to initiate collaborations with elite sports teams and world-class athletes, thereby amplifying our reach and impact in the global sports nutrition space. The trust engendered by this certification has not only opened up new business avenues, but has also strengthened our existing relationships with distributors and partners worldwide. While the exact impact on sales is difficult to quantify, the broadening of our market presence and the deepening of trust in our brand are clear indicators of our ongoing growth and successful international outreach.

In the case of Crown Sport Nutrition, when we were just starting out and our billing was incipient, we made the decision to implement the Informed Sport certification on our products. This action undoubtedly helped to strengthen our brand's reputation from the beginning. In fact, we were the first Spanish company to obtain this certification, which has been fundamental in consolidating trust in us from both current and potential customers. This early commitment to quality and transparency has been key in the development and expansion of our company.

Although the commercial benefits of certification are hard to quantify, we have noticed a positive acceptance that suggests a long-term impact on our business relationships and market expansion. This proactive approach to certification and quality has not only improved our brand image but has also allowed us to stand out in a highly competitive market, suggesting significant long-term commercial benefits.

We communicate the benefits of the Informed Sport certification through our products, website, promotional materials, and by interacting directly with clients and partners. Our marketing team uses this certification as a key point in all communications, emphasizing our commitment to quality and safety at every opportunity.